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About Us
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About the Founder
Emily Fritchey, the President of Sunshine Botanicals, is a clinical Aesthetician licensed through the Georgia State Board of Cosmetology with over 20 years of experience in the field of professional skin care. A self proclaimed "ingredient freak", Emily's passion for skin care developed as a direct result of her own difficult skin issues as a teenager that traditional medicine could not remedy. Determined to understand "why" these conditions existed, she began a path of study and research that ultimately led to the development of Sunshine Botanicals. A long time student of natural medicine and Herbology, she received her Certified Natural Health Professional certification from the Trinity school of Natural Health in Indiana in 1998. Her training also includes Iridology, Nutrition, Enzyme Therapy and Energy Healing. All these treatment modalities come together in her private skin care studio in order to meet the unique and individual needs of her clients. Addressing the beauty and wellness needs of her clients "from the inside out" is her signature approach to treatment. Her passions are skin "problem solving", product formulation and development and educating the consumer about the amazing options that are available to them from nature's pharmacy! Her Mission? To produce the purest, most effective skin care line in the world.
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