Meet the Team

Herbal Medicine Meets Corrective Skincare

Emily Fritchey

Founder/President, Formulator/Visionary

Emily is a Holistic Skin Therapist whose cutting-edge approach to dramatic skin transformation has made her not only a respected trendsetter among her peers in the field of aesthetics and cosmetic surgery, but an award-winning product formulator and expert on the use and application of herbal medicine and botanical skin treatments for aging and problem skin conditions.

Kim Adams

Operations and Customer Service

Kim has been with Sunshine Botanicals from the very beginning and is a major part of the brand’s foundation.  Her amazing spirit is legendary and she is loved by customers all across the country for her willingness to go “above and beyond” to solve problems and her infectious enthusiasm inspires many!  Kim’s responsibility for the overall operation of our company and our customer service center is a big task, but she handles it with ease and makes sure we provide the very best customer service experience!  Kim is a total team player and always willing to help.  She is a cornerstone in the Sunshine Botanicals brand.

Jennifer Boswell

Shipping and Production Manager

Jennifer Boswell has grown with Sunshine Botanicals since 2010 and is very detail oriented and has the ability to laser focus on important details in our supply chain to get fresh products out the door to our customers quickly. She is loyal, highly trusted and a very important part of the Sunshine Botanicals family and vision team! What ignites Jennifer’s passion is having the influence to help share our products with the world helping people. She has a huge passion for beauty, fashion, and her family. She loves listening to music and antique shopping. Her daily loves include her husband and her 5 children… (and the Georgia Bulldogs). GO DAWGS!!

Martha Bowers

Business Development

Martha is best known for standing up for what she believes; even when it not very popular.  She believes a true friend can admire a friend’s garden even though there are weeds and the garden gate is broken…  Martha has a heart of gold and a tremendous love for our country and is a strong supporter of organizations that support veteran’s health issues.  A voracious student of natural health, Martha is always testing every corner of life looking for truth in medicine and alternative remedies, and whatever else sparks her soul!  She loves painting, gardening, crystals, meditation and above all sharing love throughout the world.  Martha brings these gifts to her role as head of Business Development at Sunshine Botanicals and helps create ways to improve the customer experience, build successful teams and inspire the creativity of all team members to create an amazing brand experience.

Alex Rieffel

Chief Technology Officer

Alex joined Sunshine Botanicals in June 2018.  He has over 16+ years of industry leading experience in Information Technology, Engineering, and Leadership with a proven track record building and managing infrastructure platforms, cloud solutions, and applications across a diverse range of industries.  As a tech leader with a passion for innovation and a deep understanding of technical strategy and execution, Alex has successfully built and led teams in the delivery of large-scale projects that leverage world-class technology.  Prior to joining Sunshine Botanicals, Alex has held numerous positions in Engineering, Architecture, and Leadership for companies such as Norfolk Southern, Airwatch, and Chic-Fil-A.  He holds over 20 industry certifications ranging in development methodologies, cloud integration, networking, database, virtualization, and architecture.  Alex sits on Technology Advisement boards for multiple churches, businesses, and non-profits in and around Peachtree City, GA.