Demand for ginseng is creating a ‘wild west’ in Appalachia With poachers cashing in on the Chinese appetite for American ginseng, growers are arming up.

The word ginseng is a corruption of the Chinese ren-shen, often translated to mean “man root,” for how its forked shape sometimes resembles an endowed Kewpie doll. A slow-growing, shade-loving forest perennial, wild ginseng is considered a miracle plant—imagine coffee, Viagra, and Prozac all in one—used for everything from fatigue and depression to impotence.