Research shows that American women spend an average of just 15 seconds, once a day, cleansing their skin. At best, this hurried routine removes only the surface layer of makeup. Over time, dead skin cells accumulate, pores become congested, and uneven tone and blotchiness begin to appear. Even more importantly, when the skin isn’t deeply cleansed, this buildup creates a barrier that prevents active skincare ingredients from penetrating—limiting results no matter how advanced or expensive the products may be.

There are nights when we’re lucky to cleanse at all, which helps explain the rise of the “face wipe phenomenon.” After a long, full day, the idea of double cleansing can feel excessive or unrealistic. But think of it this way: you wouldn’t put a heavily soiled dish straight into the dishwasher without rinsing it first. In the same way, a plant- and oil-based pre-cleanser provides the essential “elbow grease” that allows your regular cleanser to work effectively. 

The truth is simple: oil dissolves oil. Waxy sebum, sunscreen, makeup, and environmental pollutants become trapped within the pores, causing them to stretch and appear enlarged. Our double cleanse method instantly melts makeup, dissolves excess oils, and lifts away toxins and surface debris. This first step clears the pathway for your daily cleanser to penetrate more deeply, detoxifying the skin far more thoroughly than a single cleanse ever could—often addressing the very concerns you’re trying to correct.