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OUR ROOTS

We Did Not Set Out To Build A Beauty Brand... We Started As A Mission!.

Over 35 years ago, I began my journey as a practicing aesthetician with a deep passion for transforming aging and problem skin conditions. That passion was born out of my own struggles with difficult skin issues—both mine and those of my family, which included a long history of skin cancer.

 

When conventional medicine could offer me nothing more than drugs and topical prescriptions to mask symptoms, I became determined to uncover the root causes of these conditions. I wanted to understand what was truly inside the over-the-counter skincare products available at the time—and, more importantly, to discover safer, more effective solutions. That decision set me on a lifelong path of exploration and discovery, one that ultimately changed my life and, in turn, the lives of thousands of others.

 

Several years later, my husband—an herbalist and skilled compounder of plant medicine—began creating herbal tinctures and remedies for clients in my clinic who were struggling with stubborn skin challenges. His remarkable understanding of the energetics of medicinal plants, and his ability to match botanicals to specific skin conditions, led to results that were nothing short of transformative.

 

At the time, we never imagined this work would evolve into a business, much less a “beauty brand.” We were simply passionate about wildcrafting roots and herbs, creating remedies, and teaching herbal medicine across the country. But that work became the foundation for what is now Sunshine Botanicals—a results-driven skincare line that bridges the gap between science and nature to bring true healing to the skin.

And that, you might say, is history.

Our Process:

 

 

 

At Sunshine Botanicals, our products are rooted in nature and supported by science. We harness the power of medicinal plants, enzymes, and advanced nutraceuticals to deliver visible, transformative results—naturally and effectively.

 

We carefully source our raw materials through the principles of wildcrafting and biodynamics.


Wildcrafting—also known as foraging—involves harvesting plants from their natural, uncultivated habitats in a way that honors and preserves the environments where they thrive.

Biodynamic agriculture goes beyond organic farming, embracing a holistic, sustainable approach that works in harmony with nature’s rhythms. This method produces nutrient-dense, vibrant plants considered among the highest quality in the world.

 

These practices allow us to create potent, results-driven skincare formulations. We partner with biodynamic farmers nationwide to source roots, plants, and aerial tops, which our herbal compounders then transform into powerful skincare remedies. Following the lunar calendar, we harvest and tincture herbs at their peak to maximize potency and preserve their biodynamic energetics.

 

At Sunshine Botanicals, we see stewardship of the Earth as both a responsibility and an act of faith—a reflection of our respect for the Creator. Caring for the planet isn’t just an Earth Day ideal; it’s at the heart of everything we do. Our mission is to protect people and the planet, living in harmony with God’s creation. For us, this work carries profound moral and ethical meaning, and we are committed to honoring both our Creator and you through every product we make.

The Love Story

The Herbalist and 
the Aesthetician

 

 

 

Our products are a true love story. Our founder, a holistic aesthetician, was determined to bridge the gap between science and nature — creating effective skincare solutions without chemicals or drugs

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MEET THE "SKIN WHISPERER"

Emily Fritchey

Founder/President, Formulator/Visionary

Emily is a Holistic Skin Therapist whose cutting-edge approach to dramatic skin transformation has made her not only a respected trendsetter among her peers in the field of aesthetics and cosmetic surgery, but an award-winning product formulator and expert on the use and application of herbal medicine and botanical skin treatments for aging and problem skin conditions.

 

Her YouTube channel, featuring step-by-step skincare tutorials and demonstrations, became a popular resource for many, and her products and advice have helped thousands in their journey to healthier, happier skin.

OUR PRODUCTS

A Naturopathic Approach

 

 

Sunshine Botanicals® blends nature and science to deliver results-driven skincare. Our “micro-brewed” formulas harness powerful medicinal plants, enzymes, and advanced nutraceuticals—crafted without harsh chemicals—to transform the skin naturally and effectively.

Handcrafted with care, our herbal tinctures begin with the new moon cycle, honoring age-old traditions that maximize potency and healing. The results speak for themselves.

Proud Ingredient Snobs

 

We’re Ingredient Snobs—and You Should Be Too! At Sunshine Botanicals®, we seek only the highest-quality wildcrafted and organic ingredients nature has to offer. Our formulas aren’t built around a single “star” ingredient with fillers—they are complex, synergistic blends designed with deep knowledge of skin chemistry.

Every plant-based product is preserved naturally with essential oils, antioxidants, and antimicrobial extracts—never harmful chemicals, artificial colors, parabens, or fragrances. The result is skincare that’s safe, effective, and pure..

We're All About Results

 

 

 

Sunshine Botanicals takes a naturopathic approach to results-oriented skin care. Our skin care systems are deeply rooted in nature, with the science to back them up. "Micro-brewed" to ensure freshness and potency, we incorporate nature's most powerful and well-researched medicinal plants, enzymes, and cutting-edge nutraceuticals to deliver impressive results quickly, without chemicals.