Our Roots
We Did Not Set Out To Build A Beauty Brand… We Started As A MISSION!
I was a practicing aesthetician with a deep passion for transforming aging and problem skin conditions over 35 years ago, and that passion for learning and discovery came from my own personal history of difficult skin conditions I experienced myself and those of my family, which also included a long history of skin cancer. When conventional medicine was unable to help me beyond the scope of drugs and topical medications to treat the symptoms, I was determined to find the underlying root causes of my condition so I could do something about it and understand what was actually in OTC skin care products that were available to me at that time. That decision set me on a lifelong journey of adventure and discovery that ultimately changed my life and, as a result – the lives of thousands of others.
Fast forward a number of years, my husband (who was an herbalist and compounder of plant medicine) observed a number of skin challenges clients presented in my clinic and began to make herbal tinctures and remedies for them. His understanding of the energetics of medicinal plants was astounding, and his ability to match botanical ingredients to skin conditions seriously changed my client’s skin.
We never thought about this as a business, much less creating a “beauty brand” – we were just busy finding and wildcrafting the roots and herbs we needed to help correct skin issues people presented to us as we traveled around the country teaching Herbal Medicine classes and workshops, but that is exactly what happened…And that, you might say, is history.
Our Process:
At Sunshine Botanicals, our products are deeply rooted in nature and supported by science. We harness the power of nature’s most effective medicinal plants, enzymes, and advanced nutraceuticals to deliver noticeable results quickly.
We carefully select raw materials using the principles of wildcrafting and biodynamics. Wildcrafting, Also known as foraging, involves harvesting plants from their natural, uncultivated habitats for food or medicinal purposes. This practice respects the unique environments where these plants thrive, whether in wilderness areas or beyond.
Biodynamic agriculture goes beyond organic farming by adopting a holistic, sustainable approach that works symbiotically with nature. This method produces nutrient-dense, vibrant plants considered among the highest quality in the world. These exceptional raw materials allow us to create potent, highly effective skincare formulations.
We partner with biodynamic farmers nationwide to source vibrant roots, plants, and aerial tops, which our herbal compounders transform into finished products. Following the lunar calendar, we harvest and tincture individual herbs to maximize potency and biodynamic energetics. We believe in honoring the Earth’s natural rhythmic cycles, respecting these patterns rather than disrupting them, and ensuring the health of the land, plants, and environment.
We view stewardship of the Earth as an act of faith and a reflection of our respect for the Creator. Caring for the planet isn’t just an Earth Day slogan; it’s a fundamental responsibility. Our mission is rooted in protecting people and the planet, living in harmony with all of God’s creation. This environmental challenge has profound moral and ethical dimensions, and we are committed to honoring both our Creator and you through our work.
The Love Story
The Herbalist and the Aesthetician
Our products are a result of true love. Our founders, a master herbalist and a holistic aesthetician, were determined to bridge the gap between science and nature. Their goal was to develop effective alternatives for results-oriented skincare without the use of chemicals or drugs.
Read more about our Love Story!
MEET THE “SKIN WHISPERER”
Emily Fritchey
Founder/President, Formulator/Visionary
Emily is a Holistic Skin Therapist whose cutting-edge approach to dramatic skin transformation has made her not only a respected trendsetter among her peers in the field of aesthetics and cosmetic surgery, but an award-winning product formulator and expert on the use and application of herbal medicine and botanical skin treatments for aging and problem skin conditions.
Her YouTube channel featuring step-by-step skincare tutorials and demonstrations became a popular resource for many, and her products and advice have helped thousands in their journey to healthier, happier skin.
Our Products
A Naturopathic Approach
As practicing herbalists, we understand the healing power of nature. All our herbal tinctures are made by hand, starting with the beginning cycle of the new moon (utilizing age-old agricultural principles) in order to extract the maximum effect and potency of each plant or herb. The results speak for themselves.
Proud Ingredient Snobs
We’re ingredient snobs, and you should be too! We are always looking for the highest quality ingredients available for our products. Our suppliers provide us with the highest quality raw materials available, both certified and non-certified organic. Because our ingredients are wild-crafted, we simply look for the absolute best Mother Nature has to offer.
Our products are not built around “star” ingredients, surrounded by bland fillers. Instead, our products are complex, synergistic formulas based on knowledge of ingredients and the chemistry of the skin. Although “star” ingredients may be found in some of our formulations, they will always be blended with complementary ingredients (enzymes, amino acids, and botanical extracts) that provide a more balanced and nourishing formula.
All our products are plant based. They are preserved with essential oils, powerful antioxidants and exceptional antimicrobial extracts. This means that we can omit harmful chemicals for preservation that can be estrogen mimickers. You will never find artificial coloring agents, parabens, or fragrances in our formulas.
We’re All About Results
Sunshine Botanicals® incorporates the latest in skin care research and technology, and partners this knowledge with old-world natural medicine to create a highly effective treatment line. Our products are concentrated—a little goes a long way. And we want you to see results! If you ever have questions about which products are right for you, you can always work with The Skin Whisperer herself to create a bespoke skincare routine straight from nature to you.